Customer Stories - Muze Skincare

The Story Behind Muze

Muze Skincare, a leading Dutch beauty brand with a strong focus on sustainability and natural ingredients, Muze was born out of the growing demand for eco-friendly natural cosmetics. The founders, driven by their desire to make a positive impact on the environment, saw an opportunity to create a brand that not only delivers high-quality products but also strives for a smaller ecological footprint.  

Currently, Muze Skincare offers a range of 16 full-size products, along with trial & travel sets and try-out sets.

The Driving Force Behind the Brand

Muze Skincare sets itself apart not only through its commitment to sustainability and natural ingredients but also by being led by three passionate women. With in-depth expertise in cosmetics and a shared vision of eco-friendly beauty, the founders have built Muze Skincare into a brand that delivers products of the highest quality.

Liesbeth Kleermaker: "It was really important for us that our line was water-free, free of microplastics, free of hormone disrupting ingredients, which is very important for us females."

The Future of Muze

Miranda Balk: "We also have an international ambition. We want to go further into Europe and also maybe to Asia or America."

At Fidelity Fulfilment, we understand the ambitions of our clients, and we’re proud to support brands like Muze Skincare on their journey toward international expansion. Our strategic locations in the EU, UK, and US enable us to assist brands like Muze in navigating these challenging markets when the time comes.

Liesbeth Kleermaker: "To us it was very important that we had a fulfilment company that was experienced and could help us and advise us on going international in the future."

Fidelity: Flexible Partner

At Fidelity, we understand the importance of logistics when it comes to customer satisfaction and repeat purchases, which is why we always go the extra mile.

One of the founders of Muze Skincare shared a pivotal moment from the early days of their journey: “In the beginning, we were really focused on launching our new skincare products, We really had some trouble of getting our production in the warehouse."

That’s when when Fidelity stepped in. "They called us and said, 'If we need to, we'll pick up the products on Sunday and make sure they arrive at the warehouse on time.' The personal commitment from them meant a lot to us."

It’s this level of dedication and care that sets Fidelity apart – ensuring smooth operations, and ultimately, happy customers.

Miranda Balk: "You can have a great product, but if we can't get it to the customer, then it's worth nothing."